Model Comp Cards: A Marketing Tool for Professional Models
Composite cards, also known as comp cards, are an essential marketing tool for fashion models and actors. These cards showcase a model's best works from their portfolio and serve as a business card that can be given to clients during castings or other work opportunities.
Format and Content of Comp Cards
Comp cards come in different formats and sizes, typically having one or two pages (front and back). The front page usually features a close-up shot of the model to highlight their facial features, while the other pages include the best works from their portfolio. It's important to include a full-length body shot so clients can get an idea of the model's physique.
In addition to photos, comp cards also provide basic information about the model, such as their measurements, height, shoe size, eye color, and hair color. This information, known as "stats", is crucial for clients to keep in mind when considering a model for a job.
Differences in Modeling Markets
It's important to note that Asian and European modeling markets have different preferences when it comes to comp cards. If you're a freelance model creating your own comp card, it's essential to understand what clients in each area are looking for to increase your chances of getting booked and earning more income.
For example, in the Chinese market, models may wear makeup in their close-up shots, and the photos tend to be more colorful compared to other markets. However, it's still important to include a variety of high-fashion shots from magazine editorials and a good number of full-length shots to showcase the model's versatility.
By tailoring your comp card to the specific market you're targeting, you can effectively showcase your best work and increase your chances of success in the modeling industry.
Comparing Model Comp Cards from Asian and European Markets
When looking at model comp cards from different markets, there are some notable differences between Asian and European styles. Asian comp cards often feature more colorful and commercial photos, while European agencies tend to prefer classic black and white shots.
On the back of Asian comp cards, you'll typically find:
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Full-length shots
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Editorial style photos
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Close-up portraits
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A variety of strong portfolio images
The models' stats, such as height, are also listed. Heights around 178-180 cm are considered very good for modeling.
In contrast, European comp card covers usually have a single black and white headshot for a clean, stylish look. Agencies love the classic feel of black and white photography.
When designing your own comp card, it's best to choose a more neutral cover shot rather than an overly busy image. You want the focus to be on the model, not distracted by excessive details like makeup, accessories and clothing patterns.
The back of the card should include a full-length shot, three-quarter view, and a strong close-up portrait. Select your absolute best portfolio images to showcase your strengths as a model.
While there are differences between markets, the goal of a great comp card is the same - to make a strong impression and convey your potential as a professional model. Thoughtful photo selection and clean design will help you stand out to agencies worldwide.
Modeling Comp Cards in the European Market
Comp cards in the European market can vary in style and content. Here are some examples of what you might see:
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Close-up shots of the model on the front, with stats and agency contact information on the back
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Test shoot photos, which may not always be full-length
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Black and white shots are common
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Full-length photos are often included on the back of the card
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New faces may have less polished photos, but the cover shot should still be strong
When putting together a comp card, it's important to avoid using very similar pictures or shots from the same angle. This is especially true if you only have photos from one shoot to work with. Aim for variety to showcase the model's range.
Styling and Makeup
Some comp cards feature more commercial looking close-up shots with heavier makeup, like smoky eyes. This can give a classic, Peter Lindbergh inspired vibe.
Be mindful of showing drastic changes in hair color from one photo to the next, as this can be confusing for clients trying to determine the model's current look. Always list the model's current hair color in their stats.
Agency Differences
Comp card styles can vary between agencies as well. Some use more colorful designs, especially if they are more commercially oriented.
The most important thing is choosing strong images that highlight the model's best features and demonstrate their potential in the industry. A great comp card is an essential marketing tool for catching the eye of clients.
Model Comp Cards Example
A model's comp card typically includes a headshot, a three-quarter shot, and the model's stats. Here is an example of a well-designed comp card:
The card includes a full-length photo on the back, along with shots from test shoots.
Tips for Model Comp Cards
As a working fashion model, it's important to always keep printed comp cards in your bag. You never know when you may suddenly need them, so it's crucial to be prepared at all times.
When it comes to headshots, neutral makeup is preferable to bright or attention-grabbing looks. The focus should be on the model's natural features rather than dramatic cosmetics.
To see more examples of professional model comp cards, visit the websites of top modeling agencies. They showcase a wide variety of composite card designs that can provide inspiration for your own.